Lux Visual Lab | Visual direction, visual systems and applied AI

0240.1365 / 08.26X 118.04 / Y 072.3323.6039 / 46.9187R 03.8 / T 11.42141.06 / 022.4SEQ 08.16 / F 024318.27 / 042.91N 023 / BR 046AZ 147.3 / EL 22.8GRID 09.14 / 72∆ 03.88 / 00.17074.12 / 206.4411:42:08 / 26.08Z 014.7 / R 002.905 / 240818 / 04LAT 23.6018 / 46.9214028 / 119 / 44308.32 / AX 118.04041 / 008 / 226X 204.11 / Y 019.74T 20.15 / R 006.2FRAME 0184 / 0912071.44 / 003.28N 07 / E 118.2SEQ 12.03 / 208AX 042 / AY 116V 014.22 / 003.7023.61 / 046.92F 0028 / C 119R 011.8 / Z 02408.26 / 2026 / 2015X 012.08 / Y 288.4117 / 029 / 004∆ 00.84 / 06.31AZ 082.1 / EL 14.6FRAME 0448 / 1920N 23.603 / W 46.919008.12 / 144.09SEQ 04 / NODE 17R 002.04 / T 20.15AX 311.7 / Y 082.6014 / 240 / 118X 091.12 / Z 006.4∆ 07.14 / 001.8F 026 / 1365 / 02023 / 046 / 918L 072.3 / R 118.020:15:29 / SP BR

LUX VISUAL LAB / KAZ SIGNAL

Enter Lux.

0240 / 1365118.04 / 072.33X 318.27 / Y 042.91R 03.8 / T 11.42∆ 03.88 / 00.17AZ 147.3 / EL 22.823.6039 / 46.9187SEQ 08.16 / F 024Z 014.7 / R 002.909.14 / AX 72028 / 119 / 44305 / 240818 / 04AX 041 / AY 208R 002.14 / T 019FRAME 072 / 318006.4 / 118.2SEQ 014 / 026X 088.04 / Y 12.7023.61 / 046.92AZ 082.1 / 14.6N 017 / E 042∆ 00.84 / 06.31F 028 / C 119091.12 / 288.4NODE 04 / 017R 011.8 / Z 02408.26 / 20.15X 204.11 / Y 019.74041 / 008 / 226T 20:15:29 / SP

01 / POSITIONING

A visual language does not begin with the piece.It begins with direction.

Lux observes what already exists, identifies what needs to be organized and connects strategy, language, production and technology into systems built to continue.

Matter
System
Intensity

02 / SERVICES

Interactive courses on the website, training for tools and systems created by Lux, and direction guidance.

Interactive courses on the website: autonomous digital products purchased and completed independently by each person.
Training for tools and systems created by Lux: when a solution is delivered to a company, team or professional and they need to learn how to use that system.
Direction guidance: focused support for application, decision-making, reading and autonomy, without becoming a traditional course or recurring class.

03 / SELECTED PROJECTS

01VISUAL DIRECTION AND CONTENT

BODY & FACE DERM

IDENTITY / VISUAL DIRECTION

Visual direction and content for a digital presence in health and wellness.

02INSTITUTIONAL SYSTEM

KAZ SIGNAL

SYSTEM / STRUCTURE / NUCLEI

An institutional visual structure for an interdisciplinary company.

03ONGOING VISUAL RESEARCH

LUX AUTHORIAL

RESEARCH / IMAGE / SYSTEM

Authorial research across botany, technology, image and artificial intelligence.

04IDENTITY AND DIGITAL PRESENCE

PRESENÇA EM MOVIMENTO

IDENTITY / VISUAL DIRECTION / CONTENT

Identity and digital presence system for in-person and online Pilates.

04 / HOW LUX WORKS

Every project can begin at a different point.

Lux evaluates the available foundation, identifies the required layer and organizes scope before execution. The process does not force a sequence; it prevents building on what cannot yet hold.

01UNDERSTAND
02DEFINE
03BUILD
04PRODUCE AND SUPPORT

05 / FORMATION

Learning turns method into something people can use.

Lux Learning brings together interactive courses and learning pathways connected to decisions, processes and the use of AI. The first series, Architecture of the Idea, works through three concrete contexts: Creative Projects, Digital Products and Small Businesses.

ONE METHOD / THREE APPLICATIONS / PT + EN

ARCHITECTURE OF THE IDEA

ENTER FORMATION

Lux does not work only with what a brand shows.It also works with what needs to function behind it.

06 / CONTACT

Show what already exists. Lux starts by reading what needs to be organized, built or made to work.

luxvisual.projects@gmail.com @luxvisual.projects