Brand reading, consulting, visual direction, positioning and communication systems.
- Brand reading
- Consulting
- Visual direction
- Positioning
- Communication systems


Lux develops identities, websites, platforms and custom systems, bringing together strategy, design, technology and automation according to each project’s needs.
Enter Lux.Lux develops identities, websites, platforms and custom systems, bringing together strategy, design, technology and automation according to each project’s needs.
Focused projects, specialized consulting and tailored solution development.

Visual direction and content for a digital presence in health and wellness.

An institutional visual structure for an interdisciplinary company.

Independent contemporary art platform with a navigable 3D environment, interfaces and digital management tools.

Identity and digital presence system for in-person and online Pilates.

Integrated system with a commercial dashboard, projects, proposals, quotes, private areas and learning access.
Lux evaluates the available foundation, identifies the required layer and organizes scope before execution. The process does not force a sequence; it prevents building on what cannot yet hold.
Lux Learning brings together interactive courses and learning pathways connected to decisions, processes and the use of AI. The first series, Architecture of the Idea, works through three concrete contexts: Creative Projects, Digital Products and Small Businesses.
Identity, websites, custom systems and automation. Tell us what your business needs to build or improve.
luxvisual.projects@gmail.com@luxvisual.projects